LUS by Carolina Moreira is a sustainable fashion brand based in the middle of the Atlantic Ocean: the Azores. It’s about Lightness, Uniqueness and Simplicity. Our minimalist design makes our garments go beyond time and space, offering them an extended life cicle.
As an ethical and eco-friendly brand, we choose to focus on natural fibres and zero waste practices, through a manufacturing process that is ethic, responsible, transparent and fair in all its stages. All of our garments are made of quality materials and produced in Portugal in a small scale.
Our main materials are linen, cupro, bamboo, tencel, wool and certified organic cotton, which are biodegradable and harmless to the environment. In order to reduce fabric waste, we often buy deadstocks from portuguese factories, giving a new life to these high quality materials that, otherwise, would end up as waste in landfills.
We also want to preserve and give a new life to the azorean handcraft, so we work side by side with local artisans and make their work part of our collections - providing you sustainable, local and innovative products. We mainly colaborate with weaving and wood artisans.
All of our products have low environmental impact and our packaging is not an exception. Our mail packages, hangtags and business cards are made from recycled paper and are 100% recyclable.
Also, along with your purchase, we offer you a little surprise: our thank you card is plantable and it turns into beautiful flowers! You can naturally transform our gratitude into LIFE.
Born in São Miguel and passionate about minimalist fashion, Carolina Moreira graduated in Fashion Design in 2017 and founded LUS in 2018. She believes that design is a way of expressing emotions, that come to life through the art. The aesthetics of her work are based on minimalism and neutral colors, which build the smoothness and finesse that are already known to be a part of her creations.
LUS by Carolina Moreira is the outcome of a dream: the dream of launching her own clothing brand in the Azores. When she decided to graduate in fashion, she was already planning to launch the brand as soon as she returned home.
The concept of the brand was developed along with her fashion course and emerged after she became aware of the negative consequences of today's fashion industry on the environment and human health. She has a deep connection to nature and to physical and emotional well-being, so Carolina decided to create a brand that would respect her ideals and respond to the urgent needs of the planet.
Thank you for choosing LUS!